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Unlock Actionable Insights with flashpanel

Research & Community Panels

Packaged & Bespoke Surveys

Insight Solutions & Dashboards

Partner Ecosystem

Flashpanel is a premium, mobile-first insights community platform that empowers researchers, business and brands to conduct high-quality market surveys quickly, accurately, and affordably.

Powered by SilverstoneCIS • Global award-winning innovation solutions group
Why FlashPanel

Engage smarter. Reach wider. Deliver insights that drive growth.

Managed Audience Communities

We design, recruit and operate always-on panels and audience communities — aligned to your strategy, governance and KPIs. You bring your audience, leverage ours or a combination of both.

Omni-channel Reach & Engagement

Activate and engage at scale across WhatsApp, SMS, USSD, email, mobile apps and the web. Target and engage consumers, business decision-makers, students, employees or citizens across Africa, the Carribean and the world.

Battle-Tested Platform & Service

Turnkey execution from Stratgey to Survey Scripting, UX - Content & Creative, Communuity, Competition, Rewards & Data management; Secure & POPIA/GDPR compliant.

Client and partner brands served

From startups to giants — trusted for delivering consistent results.

Statistics

Award winning team and platform, proven over time at scale.

29+
Years
of Innovation
50M+
Opt-In Profiled
Community Members
3,000+
Clients & Partners
Served
70+
Countries
and a few Islands
40+
Top-10 Awards
& Global Recognition
15K+
Campaigns
& Projects
2B+
Platform Engagement
Sessions
10B+
Omni-Channel
Messages
150M+
On-Platform Responses
Processed

What can we do for you

Research and Insights Solution examples

Our range of research solutions cater to your specific needs, providing actionable insights for every business challenge.

Attitudes & Needs

OBJECTIVE

Understand the needs and attitudes of your current and potential customers.

OUTCOME AND BENEFITS

Improved understanding of consumer needs for strategic product decisions.

Once-Off

Brand Equity

OBJECTIVE

Track your brand awareness and equity over time.

OUTCOME AND BENEFITS

Enable better brand positioning and marketing decisions.

Quarterly

Campaign Evaluation

OBJECTIVE

Understand how successful your marketing campaigns are.

OUTCOME AND BENEFITS

Gain insight into the ROI for above-the-line campaigns.

Pre and Post Campaign

Customer Satisfaction

OBJECTIVE

Understand customer satisfaction levels and service aspects critical to overall satisfaction.

OUTCOME AND BENEFITS

Track customer satisfaction over time and improve services.

Quarterly

Customer Segmentation

OBJECTIVE

Understand the different segments of consumers in your target market.

OUTCOME AND BENEFITS

Design tailored products and marketing for various segments.

Once-Off

Marketing Effectiveness

OBJECTIVE

Understand the effectiveness of your overall marketing efforts.

OUTCOME AND BENEFITS

Prioritize spend on effective communication channels.

Bi-Annually

Product Testing

OBJECTIVE

Test product concepts and understand market reception before launch.

OUTCOME AND BENEFITS

Ensure product-market fit with valuable feedback.

During Product Conceptualization

Pricing Evaluation

OBJECTIVE

Understand price sensitivity for your products.

OUTCOME AND BENEFITS

Optimize pricing strategies based on market response.

After Product Conceptualization

Market Discovery

OBJECTIVE

Understand market size and opportunities for growth.

OUTCOME AND BENEFITS

Identify growth prospects and market models.

Once-Off
SilverstoneCIS Racer

Award Winning Digital Service Team

Unleash Your Brand's Super-Powers with Game-Changing Insights...

Research Panels

Bespoke Surveys

Insight Solutions

Partner Ecosystem

SilverstoneCIS (Creative Interactive Solutions) delivers game-changing customer experience and mobile-first omni-channel engagement platforms in partnership with disruptors; fast-tracking digital business, marketing innovation and transformation at scale worldwide.

Our Target Audiences

Who We Can Reach

FlashPanel adjusts its methodology to engage with the following key audience types. We also have existing panel members in each of these segments.

Consumer Audience

Consumers

Understand your consumer's needs, behaviors, and preferences to enhance product-market fit.

Students Audience

Students

Engage with the student population to understand their preferences and future career expectations.

Business Audience

Business Decision makers

Engage with businesses to deliver valuable B2B insights for enhanced market strategy with business decision makers.

Employee Audience

Employees

Gather feedback from employees to improve engagement, satisfaction, and organizational performance.

Citizen Audience

Citizens

Connect with communities to gather vital insights into societal needs and public sentiment.

Own Customer Audiences

Your Own Customers

Gain insights into your own customer base to strengthen loyalty and optimize offerings. Closed loop no data leakage.

Affluent Audiences

Affluent Individuals

Gain valuable insights into the preferences, behaviors, luxury spend and investment habits of affluent individuals to better serve this exclusive market segment.

MTNmore Uganda

MTNmore Uganda

Telco network community • Uganda

Operated in partnership with MTN, MTNmore UG gives access to 3M+ opt‑in community members across USSD and mobile web. National reach across urban and rural segments enables rapid pulses, product tests and public sentiment reads. Incentives include airtime and data bundles with fraud controls built‑in.

Ask about targeting
Digicelmore — Caribbean

Digicelmore — Caribbean

Multi-market telco community • 20+ markets

In partnership with Digicel, the region’s largest network operator, Digicelmore reaches 10M+ opt-in members across Jamaica, Haiti, Trinidad & Tobago, Aruba, Barbados, Bermuda, BVI, Cayman, Dominica, French Guiana, Grenada, Guadeloupe, Guyana, Martinique, Panama, Suriname, St Kitts & Nevis, St Lucia and St Vincent & the Grenadines. Channel options include SMS, app and mobile web with country-by-country targeting.

Request country pack
SA Foodie Panel

SA Foodie Panel

Thematic consumer panel • South Africa

A community of food lovers and grocery decision-makers spanning home cooks to dining-out enthusiasts. Ideal for NPD, home-use tests, QSR/menu optimisation and delivery UX pulses. Segment by cuisine preferences, dietary choices, basket size, frequency and region.

View profiling variables
SA Shopper Panel

SA Shopper Panel

Retail & e-commerce panel • South Africa

Frequent shoppers across modern and traditional trade. Run promo testing, mobile shelf/pack A/B, price elasticity reads and path-to-purchase studies. Supports in-store intercepts via QR/short links and post-purchase diaries.

Run a retail study
Building & DIY Panel

Building & DIY Panel

Home improvement & trade • South Africa

Home improvers, DIYers, artisans and contractors across tools, paint, adhesives, roofing and safety. Measure project intent, brand choice drivers and channel preferences (hardware chains vs. specialist). Segment by project type and pro/DIY split.

Test a concept
FlashPanel — Lifestyle Surveys

FlashPanel — Lifestyle Surveys

Cross-market lifestyle & attitudes • Multi-country

Always-on lifestyle modules covering attitudes, media, finance, mobility and more. Seeded with BrandMapp where available, enabling quick segmentation and brand fit analysis. Typical cadence: quarterly waves. Outputs include dashboards, crosstabs and PPTX decks.

See the module map
Promoflo

Promoflo

Engagement communities at scale • Africa & Caribbean

Gamified, promotion-led communities that supercharge participation and sampling. Blend quizzes and short surveys with instant rewards to drive rapid reach and richer feedback. Ideal for launches, tent-pole campaigns and event activations.

Activate a promo study

Unlock Deep Insights into South Africa's Top 30% Market Segment

BrandMapp provides detailed insights into the most economically active South Africans, covering 12.8 million adults.

BrandMapp 2023 Statistics

Industry Solutions

Explore Solutions Tailored to Your Industry

Choose your industry below to see how Flashpanel can address your specific challenges. Our solutions are designed to help businesses from Retail to Media thrive with actionable insights.

Retail

Struggling with low conversion rates or inventory issues? Discover how Flashpanel helps retailers personalize marketing efforts and accurately forecast demand.

FMCG

Need to keep up with evolving consumer trends? See how Flashpanel provides insights into behaviors and preferences to drive growth in the FMCG industry.

Events

Facing challenges in boosting attendance and engagement? Find out how Flashpanel helps event organizers tailor experiences that resonate with attendees.

Media

Looking to increase content engagement and advertising revenue? Explore how Flashpanel enables media companies to deliver content that truly connects.

Telcos

Struggling to deliver personalized services and reduce churn? Flashpanel offers insights to help Telcos create targeted offers and improve customer retention strategie

Marketplaces

Want to optimize your platform's buyer and seller dynamics? Discover how Flashpanel helps Marketplaces improve engagement, trust, and transaction flows.

Education & Training

Need to understand student needs and improve engagement? See how Flashpanel helps educational institutions tailor their offerings for better student success.

Finance

Looking to understand customer spending behaviors or improve financial product offerings? Flashpanel helps financial institutions make data-driven decisions.

SMEs

Want to scale your business efficiently? Flashpanel provides small to medium enterprises with insights on how to optimize operations and grow their customer base.

Platforms

Building and scaling a tech platform? Flashpanel provides essential data and user feedback to help platforms innovate and stay ahead of the competition.

Online Commerce

Struggling with cart abandonment or low sales? See how Flashpanel helps online retailers boost conversion rates and optimize the customer journey.

Influencers & Creators

Looking to grow your brand and increase engagement? Flashpanel helps influencers and content creators gain insights into their audience and maximize reach.

Incentivizing Respondents

Our incentive strategies include...

Instant airtime or data

Digital vouchers

Lucky draw prizes

Flash Coin virtual currency

Cash or loyalty points

Insight feedback

FlashPanel offers a range of flexible incentive options to maximize respondent engagement and ensure a high-quality sample.

End-to-End, Outcome-Led Process

We don’t just run surveys—we engineer decisions. Our four-phase method connects the brief to business outcomes, designs the right evidence, executes with quality at scale, and lands insights in formats your teams can act on immediately.

Four-phase research process: Consult, Design, Execute, Analyse

Why Mobile-First?

Mobile-first research provides numerous advantages for market research...

Quick to deploy

Reaches largest audience

Targets any demographic

Flexible & user-friendly

Cost-effective & efficient

Offers superior reliability

Nothing Gets You Closer than Mobile!